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How Mondelez fosters innovation in tough times | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
May 15, 2014 | Rae Ann Fera

If innovation is the buzzword among brands and their agencies, then actually knowing how to pull it off internally is their Achilles heel. Most marketers and ad agencies know that innovation is imperative, but a lack of organizational readiness all too often proves to be a fatal stumbling block.

http://www.marketingmag.ca/news/agency-news/how-mondelez-fosters-innovation-in-tough-times-111126


 

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